<aside> ✳️ With SalesJack A/B Test Campaigns, you can now test up to 6 different versions of an email campaign with your recipient list.
By testing multiple variations of your email campaigns, you can get valuable insight to help create content that resonates with your audience and drives them to action.
Try out A/B Test Campaigns today and see why they’re the best way to measure the success of your emails. Follow the guide below to get started.
Please Note:
- A minimum 10 contacts are needed for each variation. At least 40 total contacts are needed to conduct any split test.
- A/B test campaigns can be only sent via using send now orscheduling the campaign. It willnot work forbatch schedule orRSS schedule.
- Ifno results are revealed by the end of the stipulated timeframe, the initial variation will be declared as the winning variation by default.
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Let us walk you through setting up A/B testing email campaigns in SalesJack.
After creating a new Email Campaign, there is an option to enable "A/B Testing."
Email Subject Line (Optimize Open Rates) - It is necessary to play around with the length of the subject line or add personalization to get better open rates. Email subject lines are the first thing the recipients will see when receiving an email campaign since subject lines are visible to them before they even open your campaign.
Email Content (Optimize Click Rates)- You can test different elements in the campaign content that could influence or not the conversion or action from the recipients, like different section titles, article length, call-to-action buttons, images, videos, and more.
A/B testing is a key part of any email marketing strategy, and properly selecting the duration time frame is essential to success. It is important to consider how long it will take for customers to recognize, read, and act on emails when determining the duration time frame, as this can impact your results.
In this step, we select the time period after the combinations are sent out, compared to the results for open or click rates.
Data collected during the test phase can be used to determine the email campaign's winning combination. Test duration is between 30mins to 24 hours.
